no comments

Go With the Snow in Victoria…

Victoria’s alpine industry is delivering unprecedented growth for the state’s economy and jobs sector, according to a new economic study commissioned by the Alpine Resorts Co-ordinating Council.

The report shows Victorian alpine resorts contributed $911 million of Gross State Profit to the economy in 2016/2017 winter and summer months.

Results were obtained after assessing the economic contribution of Mt Baw Baw, Flow region Lake Mountain, Mt Buller/Mt Stirling, Falls Creek and Mt Hotham resorts across winter and summer seasons, with findings showing alpine resorts generating nearly 7,900 jobs in winter and more than 1,200 jobs over summer.

This was backed up with a total of 762,981 visitors to the state’s alpine resorts across the winter months, resulting in almost 1.4 million visitor nights.

The Gross Direct Visitor Expenditure generated over this period in 2016 was $709 million, up from $692 million in 2011.

Resorts also received 348,366 visitors for a total of 485,722 visitor days during summer months in 2016/17, with $108 million Gross Direct Visitor Expenditure generated during this period, up from $103 million in 2011.

Minister for Tourism and Major Events John Eren said: “More visitors to these resorts mean a stronger region – and these great results prove that our strategy to create more jobs and boost local economies is working.”

Minister for Agriculture and Regional Development Jaala Pulford agreed, saying  “We know regional Victoria has the best of everything and we want everyone to experience it.

“Our alpine region puts on a show in both winter and summer and these results reinforce its popularity.”

The Victorian Alpine Resorts Economic Contribution Studies report is available at: