1 in 3 Australian women are not getting enough iron according to Meat & Livestock Australia (MLA).
To combat the issue, MLA has called upon Dame Edna Everage for their latest campaign, who is urging women to boost their iron levels with beef.
The campaign titled, “You’re Better on Beef” positions beef as a nutrient-rich source of fuel that can cater to even the busiest of lifestyles.
MLA Group Marketing Manager Andrew Howie said with Australians leading increasingly busier lifestyles, it is important to demonstrate that beef is a perfect solution for a healthy, mid-week family meal.
“The speed of modern life is relentless and too often when feeling rundown and tired we blame our time-poor lifestyles, despite research showing that the actual reason for one in three women feeling a bit flat is they are not getting enough iron from their diet.
“In partnership with the iconic Dame Edna, we set out to prove there is no better natural source of iron for the modern busy woman than beef,” he said.
Although previous MLA beef promotions have been successful, Australians still don’t perceive beef to be quick and easy when it comes to meal preparation.
MLA hopes to change these perceptions, also launching quick and easy beef recipes.
“We have developed the ‘Beef-15’ mid-week meal platform which sets out a wide range of healthy beef meals that can be prepared in just a few simple steps, in 15 minutes or less.
“And that’s 15 real minutes – not celebrity chef minutes,” Mr Howie said.
To view MLA’s 15 minute beef meals, visit the You’re better on Beef YouTube page https://www.youtube.com/channel/UCFI8IE1-iK8dNzMl-tYc7LQ.